SCARLET LADY VIRGIN VOYAGES
Location: Virgin Voyages Cruise Ship, Scarlet Lady
Volume: Design Management, Interior Design, Creative Direction, Artwork
Other Agencies: Volume, Design Research Studio/Tom Dixon, Softroom, Concrete, Roman & Williams, HKS, WorkAC, Knibb Studios and HL Studios
We’re thrilled to support Virgin Voyages on the new incarnation of the iconic, powerhouse brand established by Sir Richard Branson. Virgin Voyages is creating a whole new brand category of ‘adult by design’ cruising fit for the 21st Century, which from the design perspective is full of unique and exciting challenges. It’s a once in a lifetime project!
Working as an extension of the Virgin Voyages’ in-house design team, we supported the creative direction of fifty public spaces. We helped guide the Creative Collective, the iconic designers of the ship interiors, to ensure unique experiences are felt by the customer, and that they all work within an undeniably Virgin Voyages envelope. But this isn’t purely an aesthetic exercise, it’s also about understanding how the different functions work together, how crew and sailors will behave, and how to provide an outstanding experience that goes above and beyond the norm. No mean feat.
From a design management perspective, we keep a handle on the budget and practicalities, while facilitating visionary creative treatments, streamlining the process to deliver a cohesive design that not only excites but really works.
Additionally, our team has collaborated on interior designs for four areas; the ‘Extra Virgin’ Italian restaurant, multiple retail environments, a lounge, and a multi-purpose hang out space.
Each space demands an entirely fresh approach, and all must work really hard. We took a holistic view of the entire ship to ensure spaces were created for the different sailors moods. Glamourous experiences as well casual environments needed to complement one another.
We are so proud to be a part of this adventure with Virgin Voyages and can’t wait to see Scarlet Lady sail in 2020!