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Location: Virgin Voyages Cruise Ship, Scarlet Lady

Volume: Interior Design, Design Management, Artwork

Breaking the mould of nautical retail for Virgin Voyages’ debut ship, the Scarlet Lady.


We designed 14 contemporary retail experiences that challenges the standard style of a cruise ship retail.  We used innovative materials and created an open plan retail environment.  Additionally, we focused on the customer experience and created versatile spaces, primed for music, art, and interactive brand experiences. Up-and-coming brands with sustainable backgrounds sit along-side a pared-back selection of international labels, all with contemporary flair & elegance.

The devil is in the detail.


Our modular design has unexpected organic shapes which makes the shopping experience interesting yet operationally smart and flexible.


“We wanted the spaces to flow into one another and create a seamless journey, so as well as opening up the floor plan, the fixtures are designed to allow products from fragrance to fashion to be displayed together allowing cross merchandising and a more lifestyle shopping experience” – Francesca Henley, Head of Interiors


The sequence of distinct spaces covers 555m2.

Volume Creative designs retail experience for Virgin Voyages
interior design retail on cruise ship
Jewellery retail design
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scarlet lady retail
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