Fifty functional, experiential public spaces onboard Virgin’s iconic Scarlet Lady ship, creatively conceived to bring to life a vision of cruising fit for the 21st Century.
- Virgin Voyages Cruise Ship, The Scarlet Lady
- Creative Direction, Design Management, Interior Design, Art Curation, Styling, FF&E procurement
Working in partnership with the Virgin Voyages’ in-house design team, we supported the creative direction of fifty public spaces and helped articulate the powerhouse brand’s new ‘adult by design’ vision. From a design management perspective, we keep a handle on the ship wide budget and practicalities, while streamlining the process to deliver beautiful, experiential design, unforgettable experiences and unparalleled functional purpose. We also designed the interiors of ‘Extra Virgin’ Italian restaurant, multiple retail environments, a champagne lounge, Pizzeria and a multi-purpose hang out space. Additionally, we curated the styling and art narratives ship wide.